The process

How the comparison works

No jargon and no sign-up wall. Filter, compare, and only create an account if you want to keep a shortlist.

  1. Tell the filters what matters to you

    Set a risk level, a rough minimum amount, and how quickly you might need access to your money. You don't need to know product names to start.

  2. Browse investment types, not sales pages

    Every entry is a category — bonds, REITs, gold, ethical funds and so on — described in plain terms, with the trade-offs stated up front.

  3. Put two or three side by side

    Tick the ones you're weighing up and the engine lines up risk, typical return, minimum and liquidity in one view.

  4. Compare wealth managers if you want a plan built

    Once you know roughly what you're after, compare wealth managers on fees, minimum portfolio size and advice style.

  5. Speak to a regulated adviser before acting

    This site helps you research. It's not a substitute for regulated financial advice tailored to your circumstances.

Common questions

Do you sell any of the investments listed?

No. The comparison engine covers categories of investment for research purposes. We don't sell, hold, or take commission on the investment types shown.

Is this financial advice?

No. GoCompareInvest provides general information to help with research. For advice tailored to your situation, speak to a regulated financial adviser.

How are wealth managers chosen for listing?

Each firm goes through a verification checklist covering regulation, fee transparency, minimum portfolio size and advice style before a profile is published.

Do I need an account to compare?

No. You can filter and compare without signing up. An account is only needed if you want to save a shortlist.

Try the comparison engine

Takes about two minutes to narrow down a shortlist.

Compare investment types